Job Title: Programmatic Specialist
Department: Marketing
Location: Marbella or Malta
Reports to: Head of Marketing

Role Overview

We are seeking a data-driven and performance-focused Programmatic Specialist to plan, execute, and optimise programmatic advertising campaigns across multiple ad networks and platforms. This role requires strong analytical skills, cross-functional collaboration, and the ability to manage multi-brand, multi-region campaigns at scale.

The ideal candidate combines strategic thinking with hands-on execution and has a proven track record of delivering measurable performance improvements.

Key Responsibilities

Campaign Strategy & Execution

- Plan, launch, and optimise programmatic advertising campaigns across various ad networks and platforms.

- Manage cross-brand, multi-region campaign strategies at scale, ensuring consistency and performance alignment.

- Develop and manage audience segmentation strategies and targeting frameworks to maximise reach and engagement.

- Implement bid optimisation strategies to drive efficiency and improve campaign KPIs.

Performance Monitoring & Optimisation

- Monitor campaign performance against key KPIs including CTR, CPA, ROAS, viewability, and conversion metrics.

- Identify optimisation opportunities and implement data-driven improvements.

- Conduct A/B testing and performance analysis to continuously enhance campaign effectiveness.

Budget & Pacing Management

- Manage campaign budgets and pacing to ensure efficient allocation and spend optimisation.

- Forecast performance trends and adjust strategies to meet performance targets.

Reporting & Data Analysis

- Leverage BI tools to analyse campaign data and extract actionable insights.

- Build structured performance reports and dashboards for internal teams and stakeholders.

- Translate complex data into clear, strategic recommendations.

- Utilise advanced Excel functions (pivot tables, complex formulas, data modelling) to support reporting and in-depth analysis.

Cross-Functional Collaboration

- Collaborate closely with creative, data, and media teams to ensure aligned campaign execution.

- Provide strategic input to improve creative performance and targeting strategies.

- Communicate campaign results and insights effectively to stakeholders at various levels.

Qualifications

Required Skills & Experience

- Proven experience managing programmatic advertising campaigns across multiple platforms and ad networks.

- Demonstrated track record of managing multi-brand and multi-region campaigns at scale.

- Strong understanding of audience segmentation, targeting methodologies, and bid strategies.

- Deep knowledge of performance KPIs (CTR, CPA, ROAS, viewability, conversions).

- Experience with BI tools and data visualisation platforms.

- Advanced proficiency in Microsoft Excel (pivot tables, advanced formulas, data modelling).

- Strong analytical mindset with the ability to interpret data and drive actionable insights.

- Excellent communication and stakeholder management skills.

- Experience with major programmatic platforms.

- Experience working in fast-paced, performance-driven environments.