Digital Marketing Manager
Job Title: Digital Marketing Manager
Department: Marketing
Location: Marbella
Reports to: Head of Marketing
We are looking for a Digital Marketing Manager to join our marketing team and take ownership of all new player acquisition initiatives across digital channels.
Role Overview
As the Digital Marketing Manager, you will be responsible for developing and executing performance-driven strategies to attract new players to our platforms. You’ll manage campaigns across paid media and partnerships — optimizing for maximum ROI, conversion, and player quality.
This role requires a strong analytical mindset, a deep understanding of digital media buying, and hands-on experience in user acquisition.
Key Responsibilities
- Develop, manage, and optimize digital acquisition campaigns across multiple channels, including PPC, display, social media, and programmatic.
- Create and implement performance marketing strategies to achieve new player targets and revenue growth.
- Collaborate with design team to ensure creative assets are engaging, localized, and compliant.
- Analyze and report on campaign performance, using insights to continuously improve ROI and cost per acquisition (CPA).
- Manage and grow relationships with media partners, and paid traffic sources.
- Conduct A/B testing on ads, landing pages, and funnels to increase conversion rates.
- Oversee tracking, attribution, and analytics, ensuring all campaigns are accurately measured and reported.
- Keep up-to-date with market trends, competitor activities, and channel innovations within the iGaming space.
- Ensure all campaigns adhere to advertising guidelines and responsible gaming standards in each operating market.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in digital acquisition marketing.
- Strong understanding of tracking technologies, and conversion optimization.
- Data-driven and highly analytical, with advanced skills in Google Analytics and performance dashboards.
- Experience managing and optimizing CPI, CPA, and ROAS metrics.
- Excellent project management, communication, and negotiation skills.
- Strong understanding of compliance and advertising regulations in key jurisdictions.
What we offer?
- Competitive salary
- Opportunities for career advancement in a growing international company
- Flexible working options
- A dynamic and inclusive work environment
- Team
- Marketing
- Locations
- Marbella
- Remote status
- Hybrid
- Employment type
- Full-time
- Employment level
- Executive/Senior Level
Marbella
Workplace & Culture
Culture is really all about how we learn to treat each other, how we learn to work together, the pace we set, how far we want to grow, and how much we want to win.
#LoveDareWin is the motto we live by at Hero Gaming. We love what we do, dare to be innovative and win by doing what we believe in. The iGaming industry is one of the most fast paced industries in the world and, therefore, staying responsible, agile and open minded is fundamental to our company’s continued success.
About Hero Gaming
Hero Gaming was founded in 2013 by Georg Westin, who was at the forefront of offering gamified casinos – a unique experience which players had not previously seen. Casino Heroes was launched in 2014 with an initial focus on Scandinavian countries.
Throughout the past few years, our multi-brand strategy grew to include the launch of a number of new brands to our ever-growing portfolio, aimed at providing the best experience for our players. The speed at which these brands went to market is a reflection of the passion for innovation and agility which in turn enabled us to reap great benefits for the business and for our Heroes. We’re now thrilled to embark on our next adventure where we’re daring to dream to take Hero Gaming to a global level.
The humble and truly passionate team behind our brands do not only come up with new and creative ideas, but also have a great track record in executing projects with agility. Thanks to our great team, Hero Gaming has become one of the industry’s most reputable companies.