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Hero Gaming career site
Marketing · Multiple locations · Hybrid

CRM Manager


About the Role

We are seeking an experienced and data-driven CRM Manager to lead our customer relationship management strategy for our crypto casino brands. This role is crucial in driving player engagement, retention, and lifetime value (LTV) through personalized marketing campaigns, loyalty programs, and data-driven insights.

The ideal candidate will have a strong background in CRM, a passion for the iGaming and crypto industry, and expertise in segmentation, personalisation, automation, and customer lifecycle management.

Responsibilities

CRM Strategy & Execution

  • Develop and execute a comprehensive CRM strategy focused on customer retention, engagement, and loyalty.
  • Own the customer lifecycle journey, ensuring seamless retargeting, onboarding, retention, and reactivation campaigns (including bonus setup and campaign delivery).
  • Design and implement personalized, multi-channel campaigns via email, SMS, web push notifications, promotions page, and homepage carousel banner.
  • Collaborate with cross-functional teams (Acquisition, VIP, Product, BI, Customer Support) to enhance customer experiences.

Player Segmentation & Personalization

  • Utilize data-driven segmentation to tailor promotions and messages based on player behavior, preferences, and transaction history.
  • Leverage AI and machine learning tools to optimize customer journeys and predict churn risks.
  • Implement VIP and loyalty programs to enhance high-value player retention.

Campaign Management & Automation

  • Develop and implement automated workflows for customer engagement, including welcome sequences, milestone rewards, and reactivation campaigns.
  • Develop and implement ad-hoc manual campaigns targeting segments not covered by automated journeys.
  • Work with CRM and automation tools (e.g., Customer.io, Braze, Simplify, Optimove, Salesforce, HubSpot, or similar).
  • A/B test messaging, offers, and content to continuously improve conversion rates.

Data & Performance Analytics

  • Analyze key CRM metrics, including retention rates, LTV, churn rate, and campaign ROI.
  • Generate reports and insights to refine CRM strategies and present findings to senior stakeholders.
  • Ensure continuous optimization through data-driven decision-making and insights from player behavior analytics.

Regulatory Compliance & Best Practices

  • Ensure CRM campaigns comply with gambling regulations, GDPR, and crypto-related policies.
  • Stay up to date with crypto casino trends, emerging technologies, and best practices in retention marketing.

Requirements

  • 3+ years of CRM experience, preferably in iGaming, online casino, or crypto gaming.
  • Hands-on experience with CRM tools (Braze, Customer.io, Optimove, Salesforce, etc.).
  • Strong understanding of crypto casino trends and player behavior.
  • Familiarity with GDPR, gambling regulations, and compliance requirements.
  • Strong communication and collaboration skills.

What We Offer

  • Competitive salary
  • Flexible working options
  • Fantastic office locations in Marbella, Malmö and Malta
  • A dynamic and inclusive work environment
  • Annual company trip to foster team spirit and collaboration

If you are passionate about CRM, automation, and player retention in the crypto gaming space, apply now to be part of our growing team.

Team
Marketing
Locations
Marbella, Malmö, Swieqi
Remote status
Hybrid
Employment type
Full-time
More jobs

Workplace & Culture

Culture is really all about how we learn to treat each other, how we learn to work together, the pace we set, how far we want to grow, and how much we want to win. 

#LoveDareWin is the motto we live by at Hero Gaming. We love what we do, dare to be innovative and win by doing what we believe in. The iGaming industry is one of the most fast paced industries in the world and, therefore, staying responsible, agile and open minded is fundamental to our company’s continued success.

About Hero Gaming

Hero Gaming was founded in 2013 by Georg Westin, who was at the forefront of offering gamified casinos – a unique experience which players had not previously seen. Casino Heroes was launched in 2014 with an initial focus on Scandinavian countries.

Throughout the past few years, our multi-brand strategy grew to include the launch of a number of new brands to our ever-growing portfolio, aimed at providing the best experience for our players. The speed at which these brands went to market is a reflection of the passion for innovation and agility which in turn enabled us to reap great benefits for the business and for our Heroes. We’re now thrilled to embark on our next adventure where we’re daring to dream to take Hero Gaming to a global level.

The humble and truly passionate team behind our brands do not only come up with new and creative ideas, but also have a great track record in executing projects with agility. Thanks to our great team, Hero Gaming has become one of the industry’s most reputable companies.

Founded in 2013
Co-workers 55
Marketing · Multiple locations · Hybrid

CRM Manager

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